European organization EAVE made international training on innovative marketing and cinema distribution methods in kyiv

Film training was organized jointly by the Film Industry Association of Ukraine and the Igor Yankovsky All-Ukrainian Charitable Fund “Initiative for the Future” with the support of the Ukrainian State Film Agency. More than 400 Ukrainian film filmmakers, producers, distributors, directors of cinemas, marketers took part in the training. The main objective of such a large-scale event is to deepen the knowledge of participants about international marketing, sales, distribution and use of innovative strategies in the film industry.

The main topics of the training were:
  • marketing b2b and b2c
  • online marketing
  • work with festivals and publicity
  • work with sales agents
  • choice between classical and alternative distribution methods

In front of a wide audience of domestic filmmakers, experts from the four countries of the world spoke, Gudrun Burie (PR Factory, Belgium), Virginie Devesa (Alpha Violet, France), Joanna Solecka (Alhapanda, Poland), Alvaro Vega (Doblesentido, Spain).

«We at EAVE are extremely pleased to organize EAVE on Demand training in Ukraine, which is the first step in our cooperation, with the prospect of opening up new opportunities for joint production and making Ukrainian filmmakers part of our professional EAVE network. This seems a logical step right now when the Ukrainian parliament recently passed a new law on the support of Ukrainian cinematography.»

says EAVE program manager Satu Elo

The founders of the film Industry Association of Ukraine positively evaluate the first experience of organizing a large-scale educational event for professionals in the field of cinema with the participation of foreign experts and promise not to stop there.

«The EAVE training was one of the first steps in the Ukrainian film industry to integrate it into European society. We plan to organize similar events in the future that will deepen the connection with the international film industry»

stressed the Chairman of the Film Industry Association of Ukraine Volodymyr Yatsenko.

Igor Yankovsky, the founder of the Charitable Fund “Initiative for the Future” also appreciated the cooperation with the Film Industry Association of Ukraine and EAVE.

 «The charitable foundation I have founded has supported Ukrainian cinema during the last 5 years. During this time we have helped a huge number of directors present their films at major international film festivals in Cannes, Berlin, Karlovy Vary, Locarno, Tallinn, held Ukrainian Cinema Days in Germany, France, Great Britain, Italy, Hungary. We also issued grants for studying abroad for several Ukrainian directors. The Film Industry Association of Ukraine has proposed a new educational format – to bring international experts to Ukraine, who will talk about the latest trends in the world of the cinema industry, introduce the innovative technologies in promoting cinema. We supported this idea, since it allows us to teach a much larger number of cinematographers, and we hope to make such meetings regular»

said businessman and fairy godfather Igor Yankovsky.

The Ukrainian State Film Agency is also interested in raising the skills of domestic cinematographers. His leader promises to help organize such events.

The Ukrainian State Film Agency will continue to support similar initiatives because Ukrainian cinema now needs competence in the methods of promotion and distribution. We will also bring even more speakers from other countries in order to capture knowledge of contemporary film industry in both local and global manifestations

said Philip Illenko

Late in the evening, after the last expert’s statement, the representatives of the film industry came to the organizers and thanked for the useful event. Many of them even during lectures were posting photos in social networks from the most interesting slide presentations and shared with colleagues the impressions from the heard.

EAVE (European Audiovisual Entrepreneurs) is a leading organization in the field of training, developing and organizing a network for filmmakers in Europe. Marketing and distribution training is one of the most advanced training programs of the institution. It brings together the considerable experience that EAVE has in the international market and the establishment of networks with an individual approach to the industry in Ukraine.

The unique training method developed by the company in 1988 combines the training, development, networking and finding real business opportunities. It involves the professional development of participants by developing real film projects and connecting manufacturers to the international market. The main goals of such training are to ensure the development of professional opportunities in the region and attract producers from different regions of the world to joint film production. The unique international network EAVE has about 2000 manufacturers and key representatives of the film industry (sponsors, sales agents, distributors, etc.).

For additional information

please contact the official website of the Film Industry Association of Ukraine 

or 0671499128 Ivanna Khitsinska

EXPERTS

Alvaro Vega

Doblesentido

Alvaro Vega is a highly skilled film promotion specialist. After gaining a degree in marketing, advertising and PR, he spent five years (2007-2012) managing marketing and promotional activities at Vértigo Films, one of the main Spanish distributors, which is currently under the Wild Bunch structure. At this time he had promoted over 60 films, from blockbusters to independent cinema. Alvaro is currently developing his role as CEO and founder of DobleSentido, his own marketing, communications, events and training agency specializing in cinema.

Virginie Devesa

Alpha Violet

Virginie studied languages ​and communications in Lyon. She received a scholarship to study photography and business communications in the USA. She studied both in Kentucky (WKU) and in Seattle (UW). The first experience in cinema she had was in Kyiv. Virginie was a part of a team that organized the Kyiv International Film Festival “Molodist”. After returning to France, she was hired in Celluloid Dreams, where she worked for 3 years. She was studying film production at CFPF in Paris and began working at Urban Distribtion as Head of Sales. Experience has allowed her to create her own company, Alpha Violet, which makes advertising and distribution of films.

Joanna Solecka

Alphapanda

Joanna has successfully promoted numerous films at the most prestigious A class festivals and has also conducted two Oscars for the nominees Rabbit a la Berlin and Joanna. She brought Alphapanda her experience in international PR and headed the Polish branch of the company that covers the East European market.

Gudrun Burie

PR Factory

Gudrun Burie began her career at Belga Films, where she worked on projects such as Memento, Requiem for Dream, Sexy Beast and American Pie. After a brief work at Paradiso Films as a marketing and communications manager, she has proven to be a successful independent marketing and advertising consultant and has taken this position for over 10 years. Together with Barbara Van Lombeck and Marie-France Dupain created the PR Factory, and collaborates with companies such as Films Distribution, eOne, Le Pacte, Pictures Dept.